Personal branding through storytelling for writers

By Amanda Blum

23 March 2018 (Fri)
9:30am – 5:30pm

Goodman Arts Centre
90 Goodman Road, Block E, #03-32, Singapore 439053

Course Fee: $320.00
Eventbrite Registration Fee: $9.99


This workshop is postponed to August 2018.
Please email to [email protected] if you like to be informed of the next confirmed date.


As a writer, you understand the power of words and story. You know how to mine your depths and put your heart on the page.
But how do you translate that to your personal brand?
How do you use story to build yourself as a writer, grow an audience and get the word out?

In this full day workshop, we’ll deep dive into your stories and go on journey of self-discovery so you can build a personal brand that taps into your creativity, expresses your truth and boosts your profile as a writer.

The workshop blends storytelling methodology with soul-searching and brand strategy so you walk away with the clarity and motivation to nurture your personal brand.

This is an introductory-level workshop for a group of 8 pax.

About the trainer: Amanda Blum

Amanda Blum

One for sitting back contemplating the meaning of life, Amanda skips the small talk and gets straight into life’s bigger questions – while cracking a grin and making silly jokes. Just because life’s complicated, doesn’t mean it’s serious, right? She believes life’s a story (literally) - and that creative thinking and authentic expression is the key to living it well. Her mission to help people stay true to who they are while feeling wildly, intoxicatingly alive. Her method of choice? Helping soulful folks to find their story and broadcast their truth so they can build a brand of style and substance. Visit her at

Registration Details

Capability Development Grant

The Capability Development Grant is open to individuals and organisations who have a strong track record of involvement in the arts at a professional level, and is able to demonstrate commitment to the long-term development of the arts in Singapore.

Minimum – Maximum Number of Participants: 8 – 8 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of workshop, two weeks before the workshop date.

All ALAP workshops serve tea-breaks and provide course handouts.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances ( E.g. illness, bereavement, accidents) . Those who inform us later than two weeks before the workshop date will receive a 50 % refund. Participants can also opt to attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.

Register for “Personal branding through storytelling for writers”