Copywriting workshop

By Rachel Maund

27 October 2016 (Thu)
9:30am – 5:00pm

Diamond Room
ChartNexus
International Plaza, #34-08
10 Anson Road, Singapore 079903

MAP |

Course Fee: $280.00
Eventbrite Registration Fee: $8.25

This is a past course. View upcoming courses.

SYNOPSIS

Does your copy convince YOU? Is it vivid and engaging, or are you guilty of using tired adjectives such as comprehensive and essential? Perhaps you’d love to write more exciting copy but don’t have the time, or colleagues feel it’s not ‘appropriate’ for your product?

If you can relate to this, join us on this fun workshop and prepare to feel liberated!

Includes:

  • Universal principles that really work, whatever you’re selling, online and offline
  • Why writing copy is totally different to the writing you learned in school
  • Writing copy for readers, not ‘markets’ or products
  • Focusing on the 10 second sell and on calls to action
  • Fewer words, greater impact: being ruthless and taking risks
  • How to get attention, and keep it
  • Writing for different formats: book covers, advance information, catalogues, brochures, sales letters, press releases, websites, emailings, social media, adverts
  • Short exercises on critiquing examples of copy, and working on real examples brought by participants.

What’s the day like?

It’s a day designed to help you stand back and see new approaches to copywriting – even if you’re describing a very specialist product – and to equip you with tips to help in the writing process and really boost your confidence.

Who should attend?

Anyone in a marketing or editorial role within publishing looking either for a lively general introduction, or for a refresher to inject some new ideas and fresh approaches to existing skills. The course is also suitable for participants from sectors such as museums and galleries, libraries and institutions.

About the trainer: Rachel Maund

Rachel Maund

Rachel Maund has over 30 years’ experience of writing copy for publishers, and has been running training workshops on copywriting for 20 years, and on five continents. Her company, Marketability (UK) Ltd, is London-based but works with publishing clients all over the world, specialising in marketing and in training. She works across all publishing sectors, including large and small companies in STM, academic, schools, business/professional, travel, and trade. Clients include John Wiley, OUP, Cambridge University Press, Hachette, HarperCollins, SpringerNature, Taylor & Francis, SAGE Publications, World Scientific, Cengage, Pearson, Bloomsbury, and Bradt Travel Guides.

Registration Details

Kinokuniya Privilege Card Members

Kinokuniya Privilege card members can also enjoy a 10% discount on all our courses. Please share with us your membership card number by emailing alap@bookcouncil.sg  along with the workshop title.

Productivity and Innovation Credit Scheme (PIC)

Eligible businesess can enjoy tax savings in the form of cash payouts and/or tax deductions when they invest in training of employees. Attend our workshops and enjoy PIC credits, either as a 40% cash conversion payour rate or 400% tax deduction/allowances. For more information, visit IRAS’ Productivity and Innovation Credit Scheme.

SkillsFuture

Some of ALAP’s workshops are eligible for the SkillsFuture Credit. Singaporeans aged 25 and above can use their SkillsFuture Credit to pay the fees for the workshop. Please e-mail us at alap@bookcouncil.sg so that we can help advise you on registering for your workshop ticket on our registration portal before you apply to use your SkillsFuture credits. Participants can disburse their SkillsFuture credits to ALAP 30 days before the course start date.

IMDA Talent Assistance Specialised Training Grant

Local (Singaporean/Permanent Resident) media practitioners, including full-time media freelancers, are subject to up to 90% grant of the total course fees (excluding GST) with the IMDA Talent Assistance Specialised Training Grant. In addition, media freelancers could apply for Training Allowance of $7.50 per hour. All applications are subject to approval. Those attending/wishing to attend the approved courses could apply for the grant through the Six Degrees portal at least 21 calendar days before the course date. All grant applications are subject to approval from Six Degrees.

ALAP’S BRING A FRIEND DISCOUNT

ALAP’S BRING A FRIEND DISCOUNT: Enjoy a 10% discount on each ticket when you sign-up for two tickets in one purchase
Please request ALAP staff (alap@bookcouncil.sg) for the discount code, before registering and paying for the workshops via Eventbrite.

ALAP’s THREE N MORE DISCOUNT

ALAP’s THREE N MORE DISCOUNT:  Form a group of three and more and enjoy a 15% discount on each ticket in one purchase
Please request ALAP staff (alap@bookcouncil.sg) for the discount code, before registering and paying for the workshops via Eventbrite.

Minimum – Maximum Number of Participants: 10 – 30 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of workshop, two weeks before the workshop date.

All ALAP workshops serve tea-breaks and provide course handouts.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances ( E.g. illness, bereavement, accidents) . Those who inform us later than two weeks before the workshop date will receive a 50 % refund. Participants can also opt to attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.