Staying Ahead in the Digital Revolution (even if you haven’t started the race yet)
By
17 – 18 September 2013 (Tue – Wed)
9.30am – 5.30pm
ChartNexus
International Plaza, #34-08
10 Anson Road, Singapore 079903
MAP | WEBSITE
Course Fee: $280.00
This two-day workshop is intended for publishers and authors taking their first steps in ePublishing. You will examine your preparedness for ePublishing, your market’s preparedness and expectations, and how to exploit these to your benefit. You will look at the need to transition from ‘e’ to ‘i’ and how even the most technophobic publisher can keep pace with the technology revolution in publishing.
Course Outline
DAY 1
- Assessing where you’re at
ePublishing technologies
Digital rights management
eDistribution channels
eMarketing efforts
- Assessing your eMarket potential
Trends in the take – up of ePublishing
Trends in sales of eBooks and eProducts
Understanding demand in your market segment
- The financial upside of ePublishing for traditional publishers
Comparing traditional and ePublishing financial models
Calculating the setup costs for an ePublishing programme
Cost savings and what to do with them
DAY 2
- The limitations of ePublishing
Why some traditional publishers are lacklustre about the transitionto ePublishing
Why some readers are lacklustre about the transition to ePublishing
- Fast forward to iPublishing
The need to look beyond ‘e’
Potential applications of interactive technology
Ascertaining the interactive aspirations of your reader
- Publishing basics applied to digital publishing
Starting your list management regimen at both the back and the front
Start ‘i’–ing your backlist to inform forward publishing
Creating a 5-year plan based on anticipating your user profile and new technologies
About the Trainer: Simon Sharp
Simon Sharp’s first introduction to the publishing industry came while he was a teacher and was invited to write a series of textbooks for Hong Kong secondary schools. His input on the strategic placement of the titles and marketing issues made a success of the series, which also led to him joining the management team of his publisher, Macmillan. As the publishing director, he managed a multi-million dollar list and steered the company through major restructuring culminating in a successful acquisition. Later, Simon joined the Pearson group to head-up the pioneering Educational Services department to support the English Language Teaching list, resulting in a colossal 80 percent market share for the company’s primary English courses.
Today, in addition to serving on the board of directors of the iLearners group of companies, Simon is also an independent consultant for education ministries and publishing houses across the Asia Pacific region; offering insight into curriculum development, publishing programme management, and organisational development.
Registration Details
Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.
Cancellation & Substitution
The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.
Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.
Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.