IP & Social Media

By Mark Cheng

28 February 2017 (Tue)
9:00am – 12:00pm

ManuLife Centre
#01-01, Manulife Centre Singapore
51 Bras Basah Road
Singapore 189554

MAP

Course Fee: $214.00

This is a past course. View upcoming courses.

Synopsis

In this day and age, almost every business is leveraging on social media as a tool to reach its target consumers. However, few businesses know the IP risks and challenges that exists in social media platforms. Join us in this half-day ‘IP & Social Media’ course, if you wish to learn how to better protect your IP rights while making use of social media to build up your brand online and spur your organisation’s growth!
 

What you will learn

On completion of this course, participants should be able to:

  • Know the impact of the Personal Data Protection Act 2012 on how users can share and republish content on social media platforms
  • Understand their rights as users vis-à-vis social media platforms
  • Know how to protect and build up your brand online
  • Identify, understand and manage the various IP risks involved in trade mark infringement and the use of third party materials and User-Generated Content (UGC)
  • Know how to prepare and implement a social media policy for your business


Programme Outline
9 – 10.00am

  • Introduction to Social Media
  • Benefits of Social Media for Businesses
  • Introduction to IP
    o Copyright, Trade Marks and Confidential Information

10:00 – 10:15am

  • Tea Break

10:15 – 11:30am

  • IP Risks in Social Media
       o External Use of Third Party Content
       o Protecting Your Brand Online
       o User-Generated Content (UGC)
      o Control of Social Media Accounts
  • Managing IP Risks
  • Formulating a Social Media Policy
  • Other Laws and Regulations

11:30 – 12:00pm

  • ​Q&A


Target audience

This course is meant for:

  • Business owners using social media tools for business growth
  • Professionals and executives dealing with corporate communications, social media/content marketing
  • Sales and marketing executives/managers in the publishing industry
  • Writers and illustrators who use their social media platforms to self-promote/market

About the trainer: Mark Cheng

Mark Cheng

Mr Mark Cheng is a legal counsel and faculty at the IP Academy. Before joining IPA, Mark in private practice in an international firm where he specialised in dispute resolution, criminal and civil litigation, mediation, and arbitration proceedings. Through his practice, Mark has experience working with a wide range of disputes ranging from workman compensation and personal injury claims, to multi-national companies in cross-jurisdictional disputes. Mark has also had experience with the corporate drafting and reviewing of contracts, including high-profile employment agreements and multi-million dollar escrow agreements. Outside of practice, Mark has a keen interest in the intersections between intellectual property law and the areas of music, art, and technology, and has furthered that interest in his time with IPA. 

 

IP Academy's In-house programmes
 
The IP Academy (Singapore) can customise in-house programmes for your organisation.   Feel free to contact us at (65) 6221 8622 or email: info@ipacademy.com.sg for more information

Registration Details

Productivity and Innovation Credit Scheme (PIC)

Eligible businesess can enjoy tax savings in the form of cash payouts and/or tax deductions when they invest in training of employees. Attend our workshops and enjoy PIC credits, either as a 40% cash conversion payour rate or 400% tax deduction/allowances. For more information, visit IRAS’ Productivity and Innovation Credit Scheme.

Minimum – Maximum Number of Participants: 15 – 30 pax

Terms and conditions

*Full payment is to be made to the IP Academy upon course registration.

The Organiser will refund 75% of the course fees if written notice of withdrawal is received at least 1 week before course commencement, failing which, no refund will be made.

Substitutions are welcome at any time. However, such requests must be made to the IP Academy in writing.

The Academy reserves the right of cancellation. A full refund will be given to registrants if the course is cancelled by the Academy. The Academy reserves the right to make changes to the programme.

Cancellation & Refund

The Organiser will refund 75% of the course fees if written notice of withdrawal is received at least 1 week before the commencement of the course. The remaining 25% will be charged as an administration fee.

The above will become enforceable upon registration, and is regardless of whether course fees have been received bythe Organiser. 

No refund will be made for any withdrawal after this period except in mitigating and extenuating circumstances (e.g. bereavement,illness and accidents), subject to management’s approval. Documentary evidence must be produced in such circumstances. 

Substitutions are welcome at any time. However, such requests must be made to the IP Academy in writing.