Impressive Marketing Plans

By Rachel Maund

1 April 2016 (Fri)
9.30am - 5.30pm

Level 5, Imagination Room
National Library Building
100 Victoria Street, Singapore 188064
MAP |

Course Fee: $280.00
Eventbrite Registration Fee: $8.25

This is a past course. View upcoming courses.

THIS COURSE IS APPROVED FOR MEDIA DEVELOPMENT AUTHORITY'S TALENT ASSISTANCE GRANT

Eligible media practitioners, including full-time media freelancers, fresh media graduates (completed academic studies within the last 12 months) are subject to up to 90% grant of the total course fees (excluding GST) with the MDA Talent Assistance Specialised Training Grant. In addition, media freelancers could apply for Training Allowance of $7.50 per hour. All applications are subject to approval. For more details or for grants application, please visit www.sixdegrees.asia and create a free basic account. Applications for the grant have to submitted 21 calendar days before the course date. For queries, please email grants@sixdegrees.asia or call 6338 3018.

SYNOPSIS

Today’s marketers have to assess the value of an ever-increasing range of activities and justify decisions in terms of anticipated ROI. As if that’s not challenge enough, authors and editors
can have high expectations, yet often time and money are in short supply.

This workshop is designed to help you capture the value of all areas of marketing activity and present them positively and professionally, even when resources are limited.

What’s the day like?

It’s a mix of tutored sessions on the ‘why’ and the ‘how’ of planning and budgeting, and short exercises to get delegates thinking creatively, applying suggested templates to their own projects.

Who should attend?

Anyone with the new responsibility of marketing within publishing, or anyone who has tended to shelve the ‘planning’ through lack of time.

COURSE OUTLINE

  • The customer journey, market segmentation and the marketing funnel, the marketing mix, the 4Ps, and how all of this applies in the real world
  • The key activities and channels and how to make use of them cost-effectively
  • Setting precise objectives and targets
  • Devising and managing a budget
  • Marketing plan templates
  • Getting the best from authors and the value of author questionnaires
  • How to present a small-budget marketing plan to an author with confidence
  • Measuring and reporting on results/ROI.

About the trainer: Rachel Maund

Rachel Maund

Rachel Maund takes pleasure in devising marketing plans that cost almost nothing, making her perfect material for a lifetime career in publishing. She’s guaranteed to offer pragmatic advice whatever your sector or budget. Her company, Marketability (UK) Ltd, is London-based but works with publishing clients all over the world, specialising in marketing and in training. She has delivered marketing planning training to publishers all over the world, including in Singapore for NBDCS and SBPA on regular occasions since 2001.

Registration Details

IMDA Talent Assistance Specialised Training Grant

Local (Singaporean/Permanent Resident) media practitioners, including full-time media freelancers, are subject to up to 90% grant of the total course fees (excluding GST) with the IMDA Talent Assistance Specialised Training Grant. In addition, media freelancers could apply for Training Allowance of $7.50 per hour. All applications are subject to approval. Those attending/wishing to attend the approved courses could apply for the grant through the Six Degrees portal at least 21 calendar days before the course date. All grant applications are subject to approval from Six Degrees.

Kinokuniya Privilege Card Members

Kinokuniya Privilege card members can also enjoy a 10% discount on all our courses. Please share with us your membership card number by emailing alap@bookcouncil.sg  along with the workshop title.

Minimum – Maximum Number of Participants: 15 – 25 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of workshop, two weeks before the workshop date.

All ALAP workshops serve tea-breaks and provide course handouts.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances ( E.g. illness, bereavement, accidents) . Those who inform us later than two weeks before the workshop date will receive a 50 % refund. Participants can also opt to attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.