Essentials of Search Engine Optimisation for Publishing Professionals

By Paul Crabtree

2 November 2015 (Mon)
9.30am - 5.30pm

ChartNexus
International Plaza, #34-08
10 Anson Road, Singapore 079903

MAP |

Course Fee: $320.00
Eventbrite Registration Fee: $9.25

This is a past course. View upcoming courses.

COURSE SYNOPSIS

Focuses on what you can do quickly, easily, and often for free to improve your search engine rankings, and explains how search engines work and how to use Google analytics.

How do you ensure that your website is visible to Google and the other major search engines and that the content you carefully upload is discoverable? Search engine optimisation is often wrongly assumed to be expensive, and/or to be all about metadata but in 2015 that’s definitely not the case.

This refreshingly reassuring workshop focuses on what ANY company with a website can do quickly and easily to enhance their search rankings. It starts by explaining in plain English what SEO is (and isn’t) and then moves swiftly on to tips and techniques for really making a difference.

COURSE OUTLINE

  • Introduction to Google Analytics, and finding out where your search traffic comes from
  • Which search engines are the main players in APAC and how do they work?
  • How does Google rank your site? What does it look at? How do you avoid your website being penalised by Google?
  • Reviewing your online content, page layouts and site architecture
  • The contribution to SEO of links and social media
  • Bringing your authors and editors up to speed with SEO and enlisting their help
  • Are PPC (pay per click) campaigns like Google Adwords worth it?

Note: There is a mini-consultancy session with SEO-expert Paul Crabtree available on 4 and 5 November for companies who would like to ask Paul specific questions and receive immediate feedback on their company website's performance and suggestions for improvement.  Companies which sign up for this session can share their URL and indicate questions which they would like Paul to address. The sessions would be entirely focused on the questions raised. 

Each consultation will last up to 90 minutes and companies can send up to 4 staff members. There will be a maximum of four sessions held per day. The session will be held at the same venue as the workshops. The fee for this consultation will be  $350.    If you are a participant who has registered for the 2 Nov 'Essentials of Search Engine Optimisation for Publishers' workshop, you can enjoy a 10 % discount on the fee charged for the consultancy session. Please e-mail prema@bookcouncil.sg to enquire about this consultancy session, register and provide the URL/questions. .

About the trainer: Paul Crabtree

Paul Crabtree

Paul is a Director of Velo, a London-based digital marketing communications agency with media owner clients including John Wiley, Informa, Universal Music and The Stage. After starting his career in Informa’s online marketing team, Paul held senior consultancy positions within several large digital marketing agencies all with significant publishing clients, including the leading email service provider Adestra (which serves most of the UK’s largest publishers’ email campaigns).

Paul has run training courses on SEO and Social Media Marketing for Rachel Maund at Marketability in the UK since 2008 and has also worked with Rachel to deliver workshops to publishing clients on these topics in Singapore, Germany and North America.

http://www.velomarketing.co.uk/

Registration Details

Kinokuniya Privilege Card Members

Kinokuniya Privilege card members can also enjoy a 10% discount on all our courses. Please share with us your membership card number by emailing alap@bookcouncil.sg  along with the workshop title.

Minimum – Maximum Number of Participants: 15 – 30 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of workshop, two weeks before the workshop date.

All ALAP workshops serve tea-breaks and provide course handouts.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances ( E.g. illness, bereavement, accidents) . Those who inform us later than two weeks before the workshop date will receive a 50 % refund. Participants can also opt to attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.