Commissioning and Managing Digital Publishing for Book Publishers

By Linden Harris

28 October 2016 (Fri)
9:30am – 5:00pm

Diamond Room
ChartNexus
International Plaza, #34-08
10 Anson Road, Singapore 079903

MAP |

Course Fee: $280.00
Eventbrite Registration Fee: $8.25

This is a past course. View upcoming courses.

SYNOPSIS

Managing digital projects successfully requires us to re-think much of the ‘old’ publishing process. Starting with how we identify projects and the new questions we need to ask: Blended or born digital, how do you decide what’s right for your customers? Will customers pay for it? Can you deliver it at a profit? Do you have the required customer relationships and channels? Includes case examples, templates and models from different book publishing sectors.

AIMS

  • Blended or born digital, how do you decide what’s right for your customers?
  • Assessing the potential of your digital project.  
  • How do we maintain control and make the right decisions to ensure that we deliver profitable publishing to our companies?
  • Business models, pricing, product life-cycle, renewals and retention – what will work for your customers?
  • Developing and managing digital products - user feedback, agile publishing, Minimum Viable Products (MVPs), content workflows,  new content types and use of standards e.g. EDUPUB, QTI (Quiz and Test Interoperability), data & analytics.

What’s the day like?

With just enough technical content so that you understand the issues you most need to, this is delivered by a UK publisher whose experience has encompassed ‘traditional’ print publishing through to born digital, and who also sees the challenges from the perspective of a commissioning editor.

Who should attend?

Editors with responsibility for digital publishing of book related content, whether born digital or ‘add on’ as part of a blended project.

About the trainer: Linden Harris

Linden Harris

With a 30-year commercial career in education and academic publishing, Linden Harris has held executive and senior leadership roles with leading global companies including Harper Collins, Heinemann, Cengage Learning, and Cambridge University Press.Linden is now building a successful plural career as an independent commercial adviser. Linden helps companies, from start-ups to plcs, with their strategic thinking, to develop business opportunities both in the UK and internationally including at  Marketability (UK) Ltd. She was the Deputy Managing Director: Global Education (Africa, Australia, India, International Examinations, UK) at the Cambridge University Press from 2013-15. She was Director of Publishing and member of Executive Board EMEA at Cengage Learning from 2009 - 2013.

Registration Details

Kinokuniya Privilege Card Members

Kinokuniya Privilege card members can also enjoy a 10% discount on all our courses. Please share with us your membership card number by emailing alap@bookcouncil.sg  along with the workshop title.

Productivity and Innovation Credit Scheme (PIC)

Eligible businesess can enjoy tax savings in the form of cash payouts and/or tax deductions when they invest in training of employees. Attend our workshops and enjoy PIC credits, either as a 40% cash conversion payour rate or 400% tax deduction/allowances. For more information, visit IRAS’ Productivity and Innovation Credit Scheme.

ALAP’S BRING A FRIEND DISCOUNT

ALAP’S BRING A FRIEND DISCOUNT: Enjoy a 10% discount on each ticket when you sign-up for two tickets in one purchase
Please request ALAP staff (alap@bookcouncil.sg) for the discount code, before registering and paying for the workshops via Eventbrite.

ALAP’s THREE N MORE DISCOUNT

ALAP’s THREE N MORE DISCOUNT:  Form a group of three and more and enjoy a 15% discount on each ticket in one purchase
Please request ALAP staff (alap@bookcouncil.sg) for the discount code, before registering and paying for the workshops via Eventbrite.

Minimum – Maximum Number of Participants: 10 – 30 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of workshop, two weeks before the workshop date.

All ALAP workshops serve tea-breaks and provide course handouts.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances ( E.g. illness, bereavement, accidents) . Those who inform us later than two weeks before the workshop date will receive a 50 % refund. Participants can also opt to attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.