Past Publishing / Editing Courses
Aug ’11
19
19
Editing for the Web
The way we read and the way we enter and leave websites are unlike print-reading habits. Readers skim and scan, scroll and search. They are in a hurry. They’re fickle, skeptical and flighty. What does this mean for editors? This workshop develops and extends a set of techniques that work on a screen for your audience and your purposes. Details
Aug ’11
17
17
Editing Non-Fiction
Non-fiction accounts for the overwhelming majority of publications and includes genres and subjects from autobiography to zoology. It covers all media, from books to websites, from reports to journals. In recent years, there has been a blurring of the boundaries so that non-fiction is now less bound by tradition. Details
Aug ’11
15
15
Editing Fiction
Fiction editing means developing the judgement and confidence to identify the strengths and weaknesses in a manuscript and to suggest options when characterisation lacks depth, descriptions are clichéd or you discover a plot hole. Details
Jul ’11
21-22
21-22
Embracing e-Publishing: Implications & Strategic Planning
This workshop for publishing professionals and particularly those responsible for strategic planning and publishing programme management, is designed to take a practical look at the e-publishing phenomenon and discuss its implications for investment, product development, production, sales and marketing, and distribution. Details
Apr ’11
4
4
What the Supremely Confident Commissioning Editor/Publisher Needs to Know
When we’re new to a publishing/commissioning role, we often lack confidence but even when we’ve been in the role for a few years, the weight of responsibility of managing a successful list or of being targeted with increasing a company’s market share can be overwhelming. This one‐day course will help you take practical steps to achieving more confidence in the responsible role that you have in your organisation. Details
Mar ’11
16
16
Digital Licensing and Distribution
This workshop will teach you about business models, licensing versus distribution, negotiations of contracts and other learning objectives that publishers should know about publishing. Details
Oct ’10
22
22
Digital Marketing and e-Commerce in Publishing
Online and digital media represents a completely new way of establishing relationships with a marketplace, and requires new approaches to sales and marketing. This workshop presents an overview of some the key principles in development a new approach to marketing for a digital customer-base. Details
Oct ’10
20
20
Digital Product Development in Publishing
The advent of digital media brings both opportunities and challenges in product development. This workshop, intended for publishing professionals in the areas of production, design, and editorial development, provides an overview of concepts and challenges involved in digital product development. Details
Oct ’10
18
18
Developing a Digital Strategy in Publishing
This session is directed toward publishers and other senior managers with profit and loss responsibilities for publishing or other content organisations. Publishers understand the need for the development of transformative digital strategies to respond to the changing dynamics of the digital marketplace. This workshop provides a foundation for developing a digital strategy. Details
Aug ’10
20
20
Self Publishing and Print on Demand by BookPal Australia
This exclusive, one day workshop will enlighten, excite and educate you as an author. Places are limited so book early to avoid missing out on the one event that could change your life as an author. Details
Jul ’10
23
23
The A-Z of Book Marketing with Brett Osmond
Learn how to market a book in the 21st Century! Through this interactive workshop, you will learn the full range of promotional tools: publicity, book design, pricing, distribution, selling materials, events and festivals, digital marketing including social media and online advertising. Details
Jul ’10
1
1
Dealing with Academic, Educational & Technical Works
This day-long workshop will enable you to approach these challenges with more confidence. In particular, you will learn methods for dealing with large, multi-author projects, where several editors may have to work on the text at once. Details
Jun ’10
28-29
28-29
Advanced Copy-editing & Effective Project Management
Editors looking to progress in their careers need to know more than the rules of punctuation and grammar. This stimulating workshop looks at the issues and problems that confront editors who work or want to work at a more advanced level and provides you with proven strategies to deal with the challenges that are faced by senior editors. Details
May ’10
13-14
13-14
The Basic Principles of Book Design and Production
This two-day course is for editors, new designers, picture researchers, marketing staff who deal with freelancers, or anyone needing an overview. The course assumes that you are familiar with the terminology of editorial processes and publishing generally. Details
May ’10
12
12